VERDURES DOREY

From 2020 to 2023 I worked for a company called Growcer, a manufacturer of hydroponic container farms. I designed a brand for one of our clients, a family farm in Québec going by the name Verdures Dorey. They were investing in one of our company’s hydroponic growing containers and needed a logo. I built the logo around the name "Dorey" but gave the secondary word, "Verdures" (French for "greenery"), a bit of pop through the bright green and the circular leaves and stems, which also give the overall graphic some nice circular structure. Designed in Adobe Illustrator.

verdures-dorey-logo.jpg
Here's a photo of the logo as it was printed on the farm's new hydroponic growing container. I'm very happy with how clear and readable the logo is at a distance...an underrated aspect of logo design, especially when used on signage and/or large scal
The growing container from another angle, in winter.
The client with their new growing container and logo behind them.
Here's a look at Verdure Dorey's product for sale: fresh, local produce. The logo is visible here on the simple stickers. It also works at a very small size
verdures-dorey-shelf-2.jpg
Another shelf photo. We never did design proper labels; I was never asked, but in retrospect I would've liked to do something a little fancier. But that's OK, the logo still jumps out.
Here's a simple one-page sales sheet that I designed to go along with everything else. Logo is prominent at top left and I pulled the leaf elements out of the logo and used them for decorative block elements (top and bottom, in the green bars) ... a
Another photo of the logo as it appears on the labels. I'm more of a smoothie guy than a salad guy, but this does look pretty good.
Another shot of the growing container.
The client, their growing container, and the logo. I hope it serves them well for years to come.
Here's a 4-page case study that I designed. It was used as a marketing piece to prospective clients. More text-heavy but tried to keep it on-brand. Designed in Adobe InDesign with some light photo editing in Adobe Photoshop along the way.

Here's a 4-page case study that I designed. It was used as a marketing piece to prospective clients. More text-heavy but tried to keep it on-brand. Designed in Adobe InDesign with some light photo editing in Adobe Photoshop along the way.

Case study document for print and web that I designed

Case study document for print and web that I designed

Case study document for print and web that I designed

Case study document for print and web that I designed

Case study document for print and web that I designed

Case study document for print and web that I designed

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