PULL.HOCKEY LOGO

Designed a logo for a hockey-related app called "Pull.Hockey". Designed with hand-sketching and Adobe Illustrator.

pull hockey wide.jpg
So this isn't the logo that the client ultimately picked, but this was my favorite. I like the angles, the swooping shapes, and how the "H" is integrated as the stem of the "P"

So this isn't the logo that the client ultimately picked, but this was my favorite. I like the angles, the swooping shapes, and how the "H" is integrated as the stem of the "P"

Logo options presented to client. I went for a totally typographic approach, trying to combine "P" and "H" in an interesting, dynamic, sporty way.

Logo options presented to client. I went for a totally typographic approach, trying to combine "P" and "H" in an interesting, dynamic, sporty way.

Concept sketches

Concept sketches

Concept sketches

Concept sketches

Concept sketches

Concept sketches

The client wanted the letters to be separated a bit more. He also wanted to include the period between the letters. Fair enough -- here was my first stab at this

The client wanted the letters to be separated a bit more. He also wanted to include the period between the letters. Fair enough -- here was my first stab at this

Here was the refinement -- I pulled the right-hand edge of the "H" leftward a bit, made the whole thing a bit less wide. This was the logo that the client ultimately chose.

Here was the refinement -- I pulled the right-hand edge of the "H" leftward a bit, made the whole thing a bit less wide. This was the logo that the client ultimately chose.

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