LOS ANGELES KINGS

Rebrand of the Los Angeles Kings (NHL). Tried to create a dynamic new logo that speaks to their regal namesake as well as their sunny home, while using their old color scheme of purple and gold. Designed in Adobe Illustrator.

LA Kings wide.jpg
Logo with keyline on a dark color. Lots of nice jagged shapes and a couple that "break out" (bottom and sides)
LA kings one color.jpg
Home (dark) jersey
Road (light) jersey
LA Kings bw.jpg
Logo on fabric
kings-cap.jpg
Logo on puck
kings-ice.jpg
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