TAMPA BAY LIGHTNING (NHL) REBRAND
Rebrand of the Tampa Bay Lightning (NHL). Tried to find a way to merge the “T” (Tampa), the lightning bolt, and “B”, which here exists as an actual bay in the negative space of between the “T” and the lightning bolt.
"light" version. The idea is for the "T" to be "transparent", while the bolt is always blue
simple 1-color version
Home (dark) jersey, front
home (dark) jersey, back
Road (light) jersey. Going for a bright, clean look.
road (light) jersey, back
Logo on ice surface
Mockup: logo on puck
Mockup: logo on fabric.
Merch mockup: logo on dark t-shirt
Merch mockup: logo on baseball cap
Merch mockup: logo on dark hoodie